The Process

There is a Process to what we will do together no matter what our project is. It is important you understand this and read through. The Form Submissions are very important to help me grasp where you are and where we want you to be. Note: I do not write your content.

Please do not hesitate to ask questions before we begin!

Your branding is not founded in the graphics you bring or the ones we create. The graphics and design is second. You, your story, your voice, the emotions you bring out in your customers. These are at the core of your brand. It is from this that we create your graphics, choose typography, combine your palette. It is from your 'copy' or your 'voice' which is your written content that we will use these elements to design your site layout. You have homework before we start designing and I will ask you to do the following. While you prepare this part, I will work on the dev part of the backend preparing the technical foundation. 

You'll send me links to sites you love, and sites you don't. Telling me why. The colors, a color, a font type, a layout, a ‘feel’, a feature that you are drawn to.
I always say to think in adjectives. What are you drawn to for your brand? Script typography or tailored and sleek? Love bright colors? Warm? Soothing? Vintage? Retro? Elegant? Simple? Funky? Fun? Modern? Those same adjectives above can be used for the actual ‘feel’ of your site. Do a Google search and see your competitors. What do you love, hate about their sites?

It is all your homework. You should come to our start date with this information. 

It's important to remember it is not just about what you like, it is about what your audience will like. Who are they? What will they respond to? It certainly might not be the neon green you love in your office. I will be your sounding board.

Some like to use Pinterest to gather a private board that we share. Pinning things for me to see. Nothing we gather is about copying someone else's work. We generate our own ideas. But it is in seeing elements you like and dislike that we can start to build a foundation.

Others do not want to go near Pinterest. I call myself The Eclectic Designer because of the wide array of clients I work with and the design I deliver for them. I put no one in a box here and will not be put in one myself. I will get a feel for what works for you and we will be on our way.

You will also need your written copy. What do you want to say on your About Page? Press Page? It's important that you have your content ready. Content, is what will be the text on each page we are doing. It is not HOW the text will look on that page. If you do not have it and I have to stop working on your site, I will move to another client and thus meaning your desired finish time could be adjusted. 

I take your content and optimize it through design. If I do not have your content/copy, how can I do that effectively?? Your Content is as important as your design. Take the time while you wait in my queue to outline out your pages and what you want on them.

Designing graphics, especially for the core of your branding is what will take the longest. But again, to design to reach your audience, I need to see what it is you are wanting to communicate to them.

Once we have content in hand along with what we have put together to be your color palette, typography, logo and design elements we will head down the road of the actual design layout of the site and watch it all come to life.

This of course is to give you an idea of the process. Please know, I work very closely with all of my clients. I enjoy this process and challenge, every, single, time! I work hard for you to enjoy it as well. It's a lot of time, energy and money you are investing. It's important to set aside the time to dedicate to our project. The time while you prepare in my queue and the time we spend together. Get that calendar reserved. Don't just work it in. I have done many sites in a weekend. Yes, a weekend. They pay for a rush job like that, but they come knowing what they want and the content to design from. They are ALL IN for those 48 hours and so am I. There is just no reason on a regular schedule that we cannot get you on the site of your dreams. It takes both of us.

Be sure to read about my Maintenance Maintenance Program. This is so important. Go read. 
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